Walter Mossber dixit: Never talk down to the reader

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Asked in Mashable

Any advice for young journalists entering the industry?

He said:

“I would tell them quality over quantity, which is one of the biggest sins on the web, particularly today. I would tell them that it is enormously important to earn the readers’ trust by being ethical, another problem that some websites are guilty of. I would tell them to keep in mind who your reader is. Never talk down to that reader.”

Steve Jobs dixit

Steve-Jobs-Wallpapers-13“Marketing is about values.”

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